{"id":6878,"date":"2022-05-18T12:44:27","date_gmt":"2022-05-18T12:44:27","guid":{"rendered":"https:\/\/evaluate.ng\/?p=6878"},"modified":"2022-05-18T12:44:27","modified_gmt":"2022-05-18T12:44:27","slug":"the-pros-and-cons-of-using-a-press-release-distribution-service","status":"publish","type":"post","link":"https:\/\/evaluate.ng\/the-pros-and-cons-of-using-a-press-release-distribution-service\/","title":{"rendered":"The Pros and Cons of Using a Press Release Distribution Service"},"content":{"rendered":"
A lot<\/a> of companies want to see their news releases published on a newswire or a press release syndication site.<\/p>\n However, we need to understand why press releases are important.<\/p>\n Press releases have changed a lot over the years, especially since businesses have realized the importance of online marketing.<\/p>\n Most major publicity, especially in top-tier media outlets, doesn\u2019t originate from press releases. It\u2019s the result of a customized pitch specifically for that media outlet. But journalists who are covering your story, and consumers who are visiting your website, often expect to find press releases there so they don\u2019t have to hunt for information about your news.<\/p>\n Having identified the importance of press release, it is important to understand the Pros and Cons of using a press release distribution service.<\/p>\n Pros<\/strong> 2. The wire method can be helpful for building SEO. In addition to being picked up by media outlets, press releases will also post to search engines, relevant websites, news feeds, and blogs. Many sites are programmed to automatically share a press release whenever it contains specific keywords related to that particular website. The release will post to general news sites like Google News and Yahoo News, and these press releases will often appear high in Google searches because of the plethora of backlinks and company-specific phrases included.<\/p>\n 3. Newswire press releases that can achieve success are the stories that have relevance to a national audience. Consider using one for a national campaign launch, a merger or acquisition, or a major financial deal.<\/p>\n Cons:<\/strong><\/p>\n 1. News releases published through a distribution platform appear on multiple websites, and Google might penalize domains for having the exact same content on more than one website.<\/p>\n 2. Due to Google\u2019s ever-changing algorithms, there might be little to no SEO value in using a newswire service.<\/p>\nWhy Press Releases Are Important<\/strong><\/h5>\n
Here are some of the main reasons press releases have become so important:<\/strong><\/h5>\n
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\n1. Wire distribution platforms have the potential to reach close to 100,000 media outlets in hundreds of countries. Some media outlets may pick up the press release and run it verbatim to their readers, making it a guaranteed way for approved key messages to be included in stories shared in the news.<\/p>\n