VIDEO AND IMAGE CREATION<\/strong><\/p>\nYou have a limited time to grab the attention of your audience to your brand. That is why content as video in your PR strategy will communicate a message in a different way and increase engagement with your audience<\/p>\n
On the other hand, great photos accompanying press releases can help secure media coverage.<\/p>\n
These content types; video and image can pretty much promote your public relations goals in terms of audience engagement, approved media pitches, and brand value.<\/p>\n
It makes sense that a PR professional should work towards gaining these skills. Key messaging can be distributed through video and graphic design, helping build up the brand.<\/p>\n
INFLUENCER RELATIONSHIP<\/strong><\/p>\nInfluencers have built relationships, trust, and credibility with their fans. Invariably, these fans are your brand’s target audience. To expand your reach and positioning to these fans, you need to be skillful in developing meaningful relationships with these influencers.<\/p>\n
How do you develop this relationship? First thing first, identify and get the information of the influencer within your brand niche.<\/p>\n
Moving forward, it’s not a contract of\u00a0 \u2018Please share my post\u2019 and it’s done. Rather, you must pitch to your brand influencers valuable proposals. It’s a two-way thing, you earn brand visibility and promotion from their recommendations,\u00a0 on the digital space and they get special offers in return.<\/p>\n
DIGITAL DASHBOARD<\/strong><\/p>\nUtilizing the potential of a digital dashboard for public relations offers you insight into the level of your brand identity.<\/p>\n
A digital dashboard is an electronic tracking that displays an interactive, visual representation of data from a host of sources to purport you with historical trends, actionable insights, and real-time information.<\/p>\n
Significantly, accessibility to clear-cut data analytics and KPIs aimed at growth, evolution, and professional development enhance your public relations deliverables to get you ahead of your brand competitors.<\/p>\n
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In 2019, Less than 1 in 10 marketers focused on digital PR. Fast forward to 2022, you live in a world that is increasingly digital. So, you do not want to be a deficit, in terms of digital public relations skills. After all, every public you project a positive brand image to could either be…<\/p>\n","protected":false},"author":1,"featured_media":6826,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[76],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/posts\/6823"}],"collection":[{"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/comments?post=6823"}],"version-history":[{"count":1,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/posts\/6823\/revisions"}],"predecessor-version":[{"id":6827,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/posts\/6823\/revisions\/6827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/media\/6826"}],"wp:attachment":[{"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/media?parent=6823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/categories?post=6823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/tags?post=6823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}