{"id":6691,"date":"2022-01-17T13:41:06","date_gmt":"2022-01-17T13:41:06","guid":{"rendered":"https:\/\/evaluate.ng\/?p=6691"},"modified":"2022-01-18T14:43:06","modified_gmt":"2022-01-18T14:43:06","slug":"5-reasons-why-pr-is-essential-for-all-small-businesses","status":"publish","type":"post","link":"https:\/\/evaluate.ng\/5-reasons-why-pr-is-essential-for-all-small-businesses\/","title":{"rendered":"5 Reasons Why PR Is Essential For All Small Businesses"},"content":{"rendered":"
Running a small business is no easy task. You have limited time, resources, and budget to get things done to grow your business.
\nHowever, in other to get things done, despite the numerous activities, you need to put yourself out there as much as possible in other to be able to generate revenue.<\/p>\n
Every company,<\/a> no matter the size, depends upon its reputation for success. PR is a key management tool for businesses to help achieve their goals and improve their image.<\/p>\n According to the Public Relations Society of America, \u201cPublic relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.\u201d In simpler terms, PR is essentially about earning people\u2019s attention and trust and gaining free publicity as a result of that. PR is an area that can transform the future and profitability of a business. Used properly, PR can give a company the ability to overcome almost any obstacle it may face.<\/p>\n