{"id":6645,"date":"2021-12-14T09:13:36","date_gmt":"2021-12-14T09:13:36","guid":{"rendered":"https:\/\/evaluate.ng\/?p=6645"},"modified":"2021-12-14T09:13:36","modified_gmt":"2021-12-14T09:13:36","slug":"5-marketing-podcasts-every-professional-should-know","status":"publish","type":"post","link":"https:\/\/evaluate.ng\/5-marketing-podcasts-every-professional-should-know\/","title":{"rendered":"5 Marketing Podcasts Every Professional Should Know"},"content":{"rendered":"
The<\/a> word \u2018podcast\u2019 is synonymous with Apple, as the tech company integrated the feature and name into their iTunes service way before it became mainstream. Podcasting can still be considered to be in its infancy, with the medium only really beginning to hit the mainstream around 2005. Apple released iTunes 4.9 with the ability for users to listen to podcasts, and in a few short years, download requests have skyrocketed into the billions.<\/p>\n Data from a study conducted in early 2021 showed that 41% of the U.S. population reported having listened to a podcast in the past months, more than three times the share recorded a decade earlier.<\/p>\n Data on Spotify also shows Nigeria has over 2.9 million podcast titles available to Spotify listeners in the country, though listening to a mixture of local and foreign podcasts. People and businesses now use podcasts to communicate easily and effectively. It is a time-efficient form of communication. The podcast is one of the major user-friendly online platforms. Podcasts are convenient and easy to use. The podcast can be in form of audio, video, PDF, and ePUB files.<\/p>\n According to research, podcasts help to hyper-target audiences and give a good return on investment. Podcasts also create value for listeners because they are often informative and educational. It is also a good social networking strategy. Your podcast subscribers are your primary community and over time, they will be your best prospects for deepening the relationship through cross-selling and loyalty tactics.<\/p>\n Well-devised podcasts are an effective, portable, convenient, and intimate way to deliver and produce content and to build ongoing relationships with your clients, employees, and constituents.<\/p>\n As a business owner who uses podcasts, it is important for you to have a good knowledge of marketing podcasts that will help in your online marketing. The act of marketing yourself, your products, or your services through the creation and distribution of audio content must be communicated using the right and reliable podcast platforms.<\/p>\n