{"id":5473,"date":"2019-10-23T16:21:10","date_gmt":"2019-10-23T16:21:10","guid":{"rendered":"https:\/\/evaluate.ng\/?p=5473"},"modified":"2021-09-22T16:24:11","modified_gmt":"2021-09-22T16:24:11","slug":"solved-the-biggest-challenges-with-deploying-marketing","status":"publish","type":"post","link":"https:\/\/evaluate.ng\/solved-the-biggest-challenges-with-deploying-marketing\/","title":{"rendered":"SOLVED: The Biggest Challenges with Deploying Marketing"},"content":{"rendered":"
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We had talk sessions with a few Entrepreneurs over the last couple of weeks to understand their biggest challenges with deploying marketing and surprisingly it wasn\u2019t the cost. To a large number of them, it was getting results.<\/p>\n

Your ideal clients and customers have certain characteristics that make them engage with businesses or make buying decisions. With a clear understanding of certain demographics, you can streamline your audience, choose the right marketing channel and deploy a perfect sales copy in order to capture prospects.<\/p>\n

Let\u2019s walk you through a refresher course on Marketing 101;<\/p>\n

1. Customer profiling:<\/strong>\u00a0A customer profile is a vividly-written description of one person who represents your ideal customer. This \u201cideal customer\u201d can be described in great detail, from general demographic information to emotional factors (fears, hopes, dreams, interest, etc.), to details about their intimate lives.<\/p>\n

2. Target Market:<\/strong>\u00a0Most businesses go wrong when it comes to defining their audience or target market. They often confuse the \u201ctarget market\u201d to imply a group of people. A clear understanding of a customer\u2019s profile and interest is key.<\/p>\n

Example 1:<\/strong>\u00a0Target: Women between 18-25, an income of below 50,000 naira, who likes shopping.<\/p>\n

Example 2:<\/strong>\u00a0Target: Women between\u00a0 18-25, an income of below 50,000 naira, who likes shopping, dating, party, dinner, hangouts, relationships, movies, etc<\/p>\n

This might seem like a subset of the market but it really isn\u2019t. Example 1 focused on a random guess while Example 2 focused on the fact that ladies between the ages of 18-25 are mostly single and interested in shopping, hangouts, dinners, parties, dating, romance, relationships, etc. with the larger percentage dependent on a Guardian.<\/p>\n

3. Brand Identity:<\/strong>\u00a0You don\u2019t want to be lots of things to lots of people. You want to be inspirational to the RIGHT person ~ ONE person. And if you inspire that ONE person and enough numbers of that ONE person, then you will dominate your niche.<\/p>\n

For example;<\/strong>\u00a0Esther. 27years old. Bachelor\u2019s degree in the Arts. Works in an account management job she doesn\u2019t like and is currently scoping out a new career. Thinking about getting a Master\u2019s degree. Single.<\/p>\n

Now Esther is a living person, isn\u2019t it easier to talk to her than a group of people you really don\u2019t know?<\/p>\n

Need help profiling and reaching out to your target audience? Get in touch with Evaluate Marketing!<\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n

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We had talk sessions with a few Entrepreneurs over the last couple of weeks to understand their biggest challenges with deploying marketing and surprisingly it wasn\u2019t the cost. To a large number of them, it was getting results. Your ideal clients and customers have certain characteristics that make them engage with businesses or make buying…<\/p>\n","protected":false},"author":1,"featured_media":5474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[76],"tags":[97,149],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/posts\/5473"}],"collection":[{"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/comments?post=5473"}],"version-history":[{"count":0,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/posts\/5473\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/media\/5474"}],"wp:attachment":[{"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/media?parent=5473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/categories?post=5473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/tags?post=5473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}