{"id":5470,"date":"2019-10-23T16:14:20","date_gmt":"2019-10-23T16:14:20","guid":{"rendered":"https:\/\/evaluate.ng\/?p=5470"},"modified":"2021-09-22T16:19:59","modified_gmt":"2021-09-22T16:19:59","slug":"branding-create-a-social-media-style-guide","status":"publish","type":"post","link":"https:\/\/evaluate.ng\/branding-create-a-social-media-style-guide\/","title":{"rendered":"Branding: Create a Social Media Style Guide"},"content":{"rendered":"
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Successfully marketing your brand on social media often requires a mix of skills from the business owner, employees, and everyone working together.<\/p>\n

When different people contribute a variety of skills to any project, it\u2019s important to create a framework that ensures consistent quality and brand personality.<\/p>\n

For social media marketing, that framework is called a social media style guide.<\/p>\n

Step 1: Align Your Social Media Profiles<\/strong>
\nFormally list all of the social media platforms that your brand will be active on. If you\u2019re working with a limited budget or a small team, consider engaging on only 1 or 2 social media platforms instead of multiple channels at once. Different social media channels have different personalities, your profile is one section that should be consistent across all channels. This helps improve your brand recognition, and it also builds your fans and followers\u2019 trust.<\/p>\n

Step 2: Document Your Brand\u2019s Tone and Voice<\/strong>
\nAfter aligning your social media profiles, you need to define the tone and voice of your brand\u2019s social media presence. For example, if your brand wants to be known as energetic and cheerful, then document that in this section of your social media style guide. What\u2019s your brand\u2019s personality?<\/p>\n

Step 3: Create Posting Guidelines<\/strong>
\nHow will you introduce the content that you\u2019re posting to your brand\u2019s social media pages?, When you share articles, will you tease a portion, or will you simply introduce it by the title?, When you share videos, will you set them to auto-play or require the viewer to click play?. How you approach these questions will help determine how your brand posts and interacts with followers across social media channels.<\/p>\n

Step 4: Set Image Guidelines<\/strong>
\nGraphics go a long way toward setting the style and personality of your brand.\u00a0Somethings to consider when setting your image guidelines are \u201cWhat logos, positioning, and sizing will you use?\u201d or \u201cWhat fonts and colors will you use?\u201d. Setting your guidelines early on will save time and frustration for your team because you\u2019ll look great across all channels and won\u2019t need to go back to fix problems.<\/p>\n

The key to a good style guide is to make as many decisions ahead of time as possible, your team will appreciate the fact that you\u2019ve made these decisions for them\u200a because it leaves them more time for brainstorming and content creation.<\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n

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Successfully marketing your brand on social media often requires a mix of skills from the business owner, employees, and everyone working together. When different people contribute a variety of skills to any project, it\u2019s important to create a framework that ensures consistent quality and brand personality. For social media marketing, that framework is called a…<\/p>\n","protected":false},"author":1,"featured_media":5471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[76],"tags":[148,102],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/posts\/5470"}],"collection":[{"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/comments?post=5470"}],"version-history":[{"count":0,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/posts\/5470\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/media\/5471"}],"wp:attachment":[{"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/media?parent=5470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/categories?post=5470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/tags?post=5470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}