{"id":4956,"date":"2020-07-09T19:26:07","date_gmt":"2020-07-09T19:26:07","guid":{"rendered":"https:\/\/evaluate.ng\/?p=4956"},"modified":"2021-09-15T19:53:26","modified_gmt":"2021-09-15T19:53:26","slug":"how-e-commerce-can-leverage-influencer-marketing","status":"publish","type":"post","link":"https:\/\/evaluate.ng\/how-e-commerce-can-leverage-influencer-marketing\/","title":{"rendered":"How E-commerce can Leverage Influencer Marketing"},"content":{"rendered":"<div id=\"site-content\" class=\"site-content clearfix\">\n<div id=\"inner-content\" class=\"inner-content-wrap\">\n<article id=\"post-10818\" class=\"clearfix post-10818 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing\">\n<div class=\"post-content clearfix\">\n<p dir=\"auto\">A few years back, the influencer marketing field was limited only to celebrities and a few dedicated bloggers. Presently, it appears as though we\u2019ve seen influencers rise and saturate the market. Organizations are presently intrigued to collaborate with influencers as opposed to celebrities. As they have come to understand the fact that influencers are authentic and can bridge the gap between their target audience and brand.<\/p>\n<p dir=\"auto\">Influencer marketing is leveraging the reach of an existing influencer who has built a huge reputation and strong brand in a particular niche to support your brand, promote your product, or co-create content, with the aim of increasing brand awareness and sales. It is a form of collaboration. A business collaborates with an influential person to promote a product, service, or campaign.<\/p>\n<div dir=\"auto\">Influencer marketing works as a result of the high measure of trust that influencers have developed with their following, and recommendations from them serve as a form of social evidence to your brand\u2019s potential customers. Influencer marketing is gaining rapid popularity as a strategy to increase brand awareness and audience engagement.<\/div>\n<div dir=\"auto\">If you are asked to name an influencer, who comes to mind? Then you think that all influencers are the same type of person, but there are actually different categories of influencers.<\/div>\n<ul>\n<li>\n<ul>\n<li><strong>Celebrities:<\/strong>\u00a0These are people who are well known and get lots of public attention, from other people. They are constantly promoting and endorsing products through social media, TV and other media forms.<\/li>\n<li><strong>Social Influencers (YouTubers\/Instagrammers):<\/strong>\u00a0These are people who have built a reputation for their knowledge and expertise on a specific topic on their preferred social media channels. They generate huge following because of videos they take or photos they post. They are more authentic and relatable than celebrities.<\/li>\n<li><strong>Industry Influencers:<\/strong>\u00a0These are significant people within your industry. They can be bloggers, social figures, or business leaders. These are people who are viewed as an authority in your field and have a following.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div dir=\"auto\">It\u2019s easy to see why influencer marketing is hot right now, but where is it heading? And more importantly, how can you capitalize on it for your brand?<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><strong>1. Set clear goals and objectives:<\/strong>\u00a0First of all, define your goals and objective. What would you like your campaign to accomplish?<\/div>\n<div dir=\"auto\">You need to know what you are trying to achieve before you enlist the help of an influencer. You can set goals such as:<\/div>\n<ul>\n<li>\n<ul>\n<li>Build brand awareness: Influencers create content that resonates with their audience and helps them establish a sense of bonding and trust. Partner with influencers that create engaging content that matches your brand value, this will help you build your brand awareness.<\/li>\n<li>Attract a new target market: For this, you need influencers who can build and drive targeted traffic to your brand to attract a new target market for your business.<\/li>\n<li>Facilitate sales: Everything leads up to this: more sales. When influencers offer buying suggestions, their audiences trust them and make purchasing decisions based on them, this, in turn, means more leads for your business.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div dir=\"auto\">You want your goals to be achievable. It\u2019s important to set goals so you can accurately measure the effectiveness of your influencer marketing.<\/div>\n<div dir=\"auto\"><strong>2. Invest in finding the right influencer for your brand:<\/strong>\u00a0First of all, you need to look for influencers whose audience is made up of people within your target demographic. This means you need to make sure the influencers you work with can influence your target audience. To find the right fit between brand and influencer, you\u2019ve got to find someone who is aligned with your brand\u2019s vision, mission, and identity.<\/div>\n<div dir=\"auto\">However, you must make sure that you collaborate with influencers who belong to your niche. Let\u2019s take for example:<\/div>\n<div dir=\"auto\">You sell fashion accessories through social media. Fantastic!<\/div>\n<div dir=\"auto\">You decide to do some influencer marketing and pay for a Chef Guy(because you love him) to promote it on his social media.<\/div>\n<div dir=\"auto\">While Chef Guy has a lot of followers, they are not your audience!<\/div>\n<div dir=\"auto\">People that follow him on social media are not interested in fashion accessories but anything food, so the likelihood to increase your sales by using him as an influencer isn\u2019t great.<\/div>\n<div dir=\"auto\">If you sell real estate, then find a pool of influencers interested in real estate. If you are a fashion brand, then find an influencer that reflects your brand\u2019s style.<\/div>\n<div dir=\"auto\"><strong>3. Create a strategy:<\/strong>\u00a0As with anything else in digital marketing, an influencer marketing strategy requires planning and proper analysis. Strategic, well-executed influencer marketing campaigns can extend a brand\u2019s reach with desired audiences, build credibility\/social proof that prospects rely on in their purchase decision-making process, and aid in getting potential customers into a sales\/marketing funnel, helping generate better bottom-line results.<\/div>\n<div dir=\"auto\">Here are 5 key Influencer marketing strategies that you can adopt to help boost sales;<\/div>\n<ul>\n<li>\n<ul>\n<li>Ask Influencers to Create Instagram Stories<\/li>\n<li>Get Influencers to Create Testimonial Videos<\/li>\n<li>Collaborate with Influencers for affiliate marketing<\/li>\n<li>Ask Influencers to Review Your Products<\/li>\n<li>Offer a Discount Code Through Your Influencers<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><strong>Conclusion<\/strong><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Influencer marketing has become one of the most popular marketing strategies in the current situation. Businesses worldwide are using it for reaching a wider audience and if you aren\u2019t doing it then you\u2019re probably missing a big piece. Incorporating influencers into your marketing strategy is wildly beneficial to your brand as you have great opportunities to increases sales and establish your brand in new markets.<\/div>\n<div dir=\"auto\"><strong>So what are you waiting for?\u00a0<\/strong><\/div>\n<div dir=\"auto\">As a marketing agency who understands the need to help businesses grow, we\u2019ve teamed up with some of the industry-leading influencers to help clients build their influencer marketing campaigns.<\/div>\n<div dir=\"auto\">\n<p dir=\"auto\"><a href=\"https:\/\/evaluate.ng\/549324-1763294.cloudwaysapps.com\/contact-us\/\">Contact<\/a>\u00a0us today to speak with a strategist.<\/p>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<div id=\"sidebar\">\n<div id=\"inner-sidebar\" class=\"inner-content-wrap\">\n<div id=\"text-3\" class=\"widget widget_text\">\n<div class=\"textwidget\">\n<p><img decoding=\"async\" class=\"size-full wp-image-3800 alignnone\" src=\"https:\/\/wordpress-549324-1763294.cloudwaysapps.com\/wp-content\/uploads\/2019\/09\/evaluate-marketing-logo-small.png\" alt=\"\" width=\"148\" height=\"37\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A few years back, the influencer marketing field was limited only to celebrities and a few dedicated bloggers. Presently, it appears as though we\u2019ve seen influencers rise and saturate the market. Organizations are presently intrigued to collaborate with influencers as opposed to celebrities. As they have come to understand the fact that influencers are authentic&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[76],"tags":[107,118],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/posts\/4956"}],"collection":[{"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/comments?post=4956"}],"version-history":[{"count":0,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/posts\/4956\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/media\/4857"}],"wp:attachment":[{"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/media?parent=4956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/categories?post=4956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evaluate.ng\/wp-json\/wp\/v2\/tags?post=4956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}