In the medical world, blindness takes various forms. There is partial blindness, color blindness, and total blindness but in the advertising world, there is only one form of blindness and it is called banner blindness. Banner blindness also called ad fatigue means the likelihood of web users seeing an advert and ignoring it consciously or...
Digital marketing refers to activities a company undertakes to promote the buying or selling of a product or service using online and digital platforms. Digital marketing is essential because it gives your brand access to a broad audience in a way that is both cost-effective and measurable. If you are considering digital marketing, here is...
Subliminal marketing means marketing with subliminal messages. Subliminal messages are messages that have hidden meanings. These messages aim to encourage the purchase of the product or patronage of a brand through subtle effects that are not normally or easily noticeable. In subliminal marketing, every detail is important, the graphics, the audio, every single detail, and...
When using the internet on your mobile phone, have you ever noticed an advert pop up on your screen? Or maybe when you download some applications? More often than not, we have an option to make an upgrade to stop viewing these ads or be stuck with the pop-up. These are examples of Mobile advertisements....
Twitter, Instagram, Facebook, sounds familiar? When you step out or even in gatherings, almost everyone is holding their phones and interacting on social media.Social media is the new oil, especially now that people are stuck at home due to the Coronavirus outbreak. Social media has disadvantages but the advantage overweighs the disadvantages; you can use...
An agency is a business or organization providing a particular service on behalf of another business, person, or group. A Digital Agency is an advertising agency that has evolved to meet the changing needs of marketing in the digital age; an example of a digital agency is Evaluate Marketing. Despite the fact that digital agencies...
Digital marketing is the segment of marketing that makes use of the internet and online-based digital technologies such as computers, mobile phones and other digital media and platforms to promote products and services. There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no...
Digital marketing has become an integral part of what a business is to its customers. Digital marketing is like any other type of marketing—it’s a way to connect with and influence your potential customers. The real difference is, you connect with and influence those customers online. Every company requires an online presence to be successful. This...
Due to the constraints the government has put in place to flatten the Covid-19 curve, more businesses have been struggling and focusing on restructuring. While many businesses have suffered significant losses as a result of the COVID-19 pandemic, not all have been affected negatively. Around the world, it has become challenging for most businesses to...
Billboard advertising is the process of using a large-scale print advertisement to market a brand, company or campaign by targeting and attracting the attention of pedestrians and motorists in a particular area. Billboards are strategically placed in highly populated areas including highways and intersections so they’re seen by a large number of pedestrians and motorists....
Evaluate Media is a Lagos-based marketing and PR agency helping businesses grow through digital ads, Press release distribution, corporate branding, and tech-driven strategies across Nigeria and Africa.
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