In the ’90s, radio, direct mail, and newspapers were the go-to mediums for marketing, the online space was still a bit of a question mark. Gradually, people began to come across “door-to-door” marketers who advertised products and services, wearing branded T-shirts and for “bigger” brands, maybe even a branded van with loudspeakers doing the major...
What is the first thing that comes to your mind when you’re looking for different marketing channels to engage with your target audience or market your business? You would probably say Facebook with its 2.167 billion active users or Instagram, Twitter, Facebook, and even LinkedIn. But what if we tell you that there is another...
Evaluate Media & Softwares Limited, a marketing and media company delivering in Lagos, has officially announced the launch of a new product, PR-Network, that will allow all classes of businesses to write and distribute press releases, PR articles, and sponsored posts on local and international news media globally. The Chief Executive Officer of Evaluate Media,...
Ikeja, Lagos – Evaluate Media‘s novel approach to building brand awareness through PR communications has allowed small businesses to multi-national corporations to witness aggressive growth in their market share compared to their competition. The marketing and content specialists of the firm continuously curate the most influential company news to share with its extensive PR network that comprises reputed local and...
Behavioral retargeting is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions. Ever checked up a good or service online, only to see recurring adverts for that particular good even after you have long left the site? You thought it was a mere coincidence? Well...
Web traffic is the amount of data sent and received by visitors to a website. Website traffic refers to web users who visit a website. Web traffic is measured in visits, sometimes called “sessions,” and is a common way to measure online business effectiveness at attracting an audience. Why Is Generating Traffic A Big Deal?...
Ever since the world started delving into technology, web design has become a very lucrative and relevant skill. Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design;...
Video conferencing is a technology that allows users in different locations to hold face-to-face meetings without having to move to a single location together. Various apps facilitate the smooth running of video conferences examples of those apps are Zoom, Google Meet, Skype, Whatsapp room amid others. These apps are quite similar to each other and...
Cybercrimes have become so rampant in Nigeria. Phishing is a cybercrime in which a target or targets are contacted by email, telephone, or text message by someone posing as a legitimate institution to lure individuals into providing sensitive data such as personally identifiable information, banking, and credit card details and passwords. In a report carried...
Wakanda forever! Even if you have never said these words, there is a 90% guarantee that you’ve heard them, especially now that the star actor of the Black Panther movie that made that phrase popular recently passed on. Black Panther was more than an entertaining movie; it was also a movie that taught a lot...
Evaluate Media is a Lagos-based marketing and PR agency helping businesses grow through digital ads, Press release distribution, corporate branding, and tech-driven strategies across Nigeria and Africa.
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