When you type your name on google, what pops up? You might probably be wondering why your name will pop up on google? Well, Whether you know it or not, you have a personal brand. These results that pop up are the first impressions people have of you. Now, the question is, is it a...
Growing a business is no joke. It takes a determined, dedicated, and disciplined mind to execute. The heart of any business’s success lies in its marketing. Without the right marketing strategies to power your business, generating a profit and staying afloat is virtually unattainable. For businesses of all sizes, content marketing can be an extremely...
Running a small business is no easy task. You have limited time, resources, and budget to get things done to grow your business. However, in other to get things done, despite the numerous activities, you need to put yourself out there as much as possible in other to be able to generate revenue. Every company,...
Do you know that 63% of businesses do not have a documented content marketing strategy? A lot of businesses are investing a lot in paid, owned, and earned digital media, without a well-planned approach. This is 2022 and the right time for you to get your marketing strategy right. It could take a lot of...
What is an Email Newsletter? An email newsletter is basically an email used in a marketing campaign. It contains important news and updates to make your audience aware of your brand or products and other significant information. It’s a cost-effective medium used to boost business. A newsletter opens the door to increase a better understanding...
There are a number of ways to become a Digital Marketer. There’s actually no specific background experience required for you to become a Digital Marketer, only a specific set of skills. In fact, many people enter the field from a range of different roles, including Copywriter, Webmaster, or even Influencer. With so many people playing,...
Social media is one of the most talked-about topics in the online space today. There are 3.78 billion social media users worldwide in 2021. A 5% increase from a year ago. It is also 920 million more than the number of social users in 2017, which represents a whopping 32.2 percent jump in just five...
The word ‘podcast’ is synonymous with Apple, as the tech company integrated the feature and name into their iTunes service way before it became mainstream. Podcasting can still be considered to be in its infancy, with the medium only really beginning to hit the mainstream around 2005. Apple released iTunes 4.9 with the ability for...
Over the years, the newsletter has been a closer way to communicate and pass relevant information with their network of customers, prospects, and subscribers. Newsletters give you direct access to your audience’s inbox, allowing you to share engaging content, promote sales and drive traffic to your website. 64% of small businesses use email marketing to...
We live in a world where your online reputation can be your strongest asset or your biggest liability. For years, companies had CEOs and Founders that the public knows nothing about except if they read about them in a magazine or on TV programs. These days, companies are becoming more human and accessible due to...
Evaluate Media is a Lagos-based marketing and PR agency helping businesses grow through digital ads, Press release distribution, corporate branding, and tech-driven strategies across Nigeria and Africa.
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