Did you know that 98% of marketers agree that marketing automation plays a critical role in making your business successful?

A marketing tool is an important part of any marketing strategy. The right marketing tools and platforms can help you run your marketing campaigns more effectively. These tools can also provide useful insights about your target audience, your customers, and the market to help make your marketing campaigns more effective.

Take a look at a few marketing tools which can help you run and measure successful marketing campaigns;

1. BuzzSumo

Coming up with an idea for a piece of content is like sitting down with a blank piece of paper and not knowing what to write. BuzzSumo helps find great content Ideas for Posts. It helps to plan your content strategy. It allows you to see the kind of content that’s most popular and currently trending. This can help you create content that’s more likely to engage your audience.

2. Buffer

I’m sure you’re a busy person who wants to keep their Twitter account updated with great tweets. Buffer is a Twitter app that allows you to add tweets to be sent on a schedule. It automates your social media marketing. Buffer allows you to have a free account to manage one Twitter, Facebook (page or profile), and LinkedIn account with up to 10 updates in your buffer, aka scheduler. You can schedule social media posts using Buffer while you focus on other activities that need your attention.

3. Chili Piper

It allows you to provide your prospects with a great experience in which they can book a meeting or start a live chat immediately after filling up a form. One-click registration for webinars includes the Chili Piper booking link in your webinar and event promotions so prospective attendees can reserve with a single click. Chili Piper automates routing leads to the correct sales reps instantly. Routing can be configured via round robin rules, territories, Salesforce grouping, account-based ownership, and more.

4. Salesforce

It is a leading customer relationship management tool for enterprises. It is a great tool to build great relationships with your customers and prospects. Salesforce allows you to start connecting to customers in a whole new way by understanding customers needs, solve their problems, and identify opportunities to help by managing their information and interactions with your company on a single platform that’s always accessible from anywhere.

5. GetResponse

GetResponse is an email marketing platform. It enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base. It has the deliverability rate of 99.5%, to make sure your messages reach destination inboxes. With GetResponse, you can automate your marketing, create landing pages, promote your webinars, run email campaigns, all within a single solution. They provide free onboarding and amazing user experience.

If you’ve read this far, you’ve done more research than 99.99% of marketers choosing a marketing tool. You are ready to make a decision and choose a marketing tool.