According to HubSpot, “including video on a landing page can increase conversions by 80%”
It has become a major concern for every business to identify unique means to easily make their products or services stand out in the competitive market. Video marketing has been in existence for a very long time but it’s becoming more a powerful and effective marketing strategy.
More than 80% of online content will be video by 2020 which means you should start producing video contents to take full benefits of video marketing.
Video marketing has lots of benefits but I will be sharing the major 5 benefits of video marketing with you in this article.
1. Increase Trust and Credibility
Over 90% agreed that product videos are helpful in the decision process, which simply means video help create a trusted personality for your brand. Using video marketing, you can effectively bring out your brand uniqueness and improve your overall brand personality.
Creating videos to educate your customers helps build your brand level of trust in that field which translates to more prospects and leads.
2. Increase Brand Awareness
One of the simplest and best ways by which people can find out about your brand is through video contents. Video marketing makes it more convenient for any form of business to easily deliver their business goals in a visually appealing way without necessarily taking people’s time.
The ability to create educative and entertaining video contents for your targeted audience to become more informed will make people easily remember your brand.
3. Increase Social Media Engagement
Social media helps brands reach people on a global scale and business should take advantage of these platforms to generate more views for your business.
Instagram as a social media is predominantly known for its display of rich visual contents and Facebook live is becoming popular and effective for marketing as well. It has been proven that video contents get most shares on social media than other types of content.
4. Improves Search Engine Results
According to research by Clum Creative, “About 25% of Google searches have at least one video in them” which simply means creating video contents can increase your organic traffic by 157% than every other type of contents.
If your business can leverage the power of video marketing, it will skyrocket your opportunity to be more visible on the search engine and increase views and overall business performance.
5. Increase Conversion Rates
Including video on your landing page can increase conversions by 80% – HubSpot. As a business, you should consider investing in quality rich visual contents, especially video which tells a customer about your business and more importantly influences their buying behavior.
Video contents make it easier to convey emotions which are considered a great selling tool or even share testimonials to entice a visitor into becoming a lead.
The opportunities and benefits of video marketing to any form of business are endless. As a business, you should explore the video marketing space today and watch how you improve your sales performance faster.
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