Many people, including industry professionals, can find it hard to separate PR from marketing. In recent years, social media has only added to the confusion by further blurring the lines between the two. Most of the confusion arises from many overlapping objectives and frequent collaboration. But while end goals may be closely related, there is...

When it comes to digital marketing, well-planned is well-executed. Marketers who actively plan their marketing programs get 356% more returns than those who don’t, according to CoSchedule’s survey of 3,217 B2B and B2C marketers. If you get into a rut with your marketing campaigns, you’re bound to lose customers. Customers today are discerning and don’t mind shifting...