August 26, 2022

Many people, including industry professionals, can find it hard to separate PR from marketing. In recent years, social media has only added to the confusion by further blurring the lines between the two. Most of the confusion arises from many overlapping objectives and frequent collaboration. But while end goals may be closely related, there is...

August 19, 2022

When it comes to digital marketing, well-planned is well-executed. Marketers who actively plan their marketing programs get 356% more returns than those who don’t, according to CoSchedule’s survey of 3,217 B2B and B2C marketers. If you get into a rut with your marketing campaigns, you’re bound to lose customers. Customers today are discerning and don’t mind shifting...

August 11, 2022

Running a successful PR campaign can be game-changing for a business. Regardless of the size of your company, public relations can bring you closer to some of the biggest competitors in your industry. The key to success in PR is for your messaging to be creative and newsworthy. Strategic planning is an important step sometimes...

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