Many marketers use brand storytelling to communicate their purpose and build a community around their brand that consumers can be a part of. Using brand storytelling in this way can improve customer loyalty, generate brand awareness and increase sales. If you work in marketing, public relations, or brand management, then you may be interested in...
To the outside world, creating posts for social media may seem easy. But, marketers and brands know there’s a lot more to social media content creation and editing than meets the eye, particularly in today’s social media landscape. From choosing the perfect image to representing your point of view to creating the ideal Twitter hashtag...
Social media marketing is the new norm with more than 4 billion users. Businesses irrespective of the niche are using social media for quality traffic, rigorous customer engagement, and driving sales. But is being on social media enough? Of course not! It is a worrisome concern for marketers to scale rapidly and gain mass visibility...
The more visibility your pages have in search results, the more likely you will garner attention and attract prospective and existing customers to your business. First of all, let’s look at what SEO means. What is SEO? SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to...
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