If you have been in business for a period of time, there is likely an unhappy customer or two. No matter how well you run the show, negative feedback will always occur. What matters is not that you get negative feedback at all, but how you react to it. Taking into consideration that oftentimes prospective...
In 2019, Less than 1 in 10 marketers focused on digital PR. Fast forward to 2022, you live in a world that is increasingly digital. So, you do not want to be a deficit, in terms of digital public relations skills. After all, every public you project a positive brand image to could either be...
What is Public Relations Crisis Management? It is the process of preparing an organization for a major event that threatens the organization, its reputation, stakeholders, or the general public. Interested parties about the current situation, potential risks, and planned actions. A well-prepared crisis plan should contain the first type of message that will be sent...
When it comes to social media reach, Facebook is always the first platform to come up in conversation. Interestingly enough, it’s also the first platform to come up when talking about the decline of organic reach on social media. Many businesses have a content strategy in place, but fewer are putting equal focus on distribution...
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