Everyone is familiar with the term public relations. Most people can give their own interpretation of what it means. The Public Relations Society of America defines PR as a strategic communication process that builds mutually beneficial relationships between organizations and their public. Unfortunately, in most cases, the role of public relations is misunderstood. Here are...

The human spirit has always been captivated by storytelling. Research shows that communicating with stories can lead to more retention, action, and connection, which are all essential elements of learning. Storytelling in content marketing gives your brand that human touch. Amid a digital society of multiple screens and short attention spans, branded content storytelling is...